COMMUNICATION SERVICES
In our contemporary world, information is power. To win in the business world, you must control your narrative to ensure visibility and sway customer interest towards your value proposition. At Genesis Africa Limited we aim to be the most trusted and influential source of information, not only on corporate Rwanda, but also on Corporate Africa and to support our African corporate clients position themselves in the right international markets. To achieve this, the company has adopted a five-point pronged strategy, namely to
- Lead in Rwanda and the region as the premium reservoir of corporate information;
- Expand the same unique service across Africa;
- Build strategic partnerships that advance corporate Rwanda’s/Africa’s global visibility;
- Embrace web technologies that facilitate our global reach in service to all our corporate clients; and
- Make premium quality and integrity the hallmark of our service to corporate entities on the continent and their global partners.
To effect these strategies, the company shall focus on the following activities:
- PROFILES: Through a network of correspondents and focused research, the firm will generate profiles of leading companies that will enhance the brand of Rwanda, in particular, and Africa in general, as home to true and profitable corporations. These profiles will be published on the company’s online platforms, especially on its website, and through its social media accounts.
- THE EDGE HANDBOOK: Genesis will also publish a quality business-focused handbook, THE EDGE, highlighting Rwanda’s true investment and trade potential as well as profiles of leading corporate entities in the country. The first edition of THE EDGE Handbook will feature the top 100 companies in Rwanda and will, for the first time ever, provide a truly comprehensive reference point on: Who is Who? in corporate Rwanda. THE EDGE will be published in both digital and hard-cover format.
- DIALOGUE: The Company will promote increased dialogue and potential partnerships between corporate Rwanda/Africa and international investors by providing detailed information on leading economic players in Rwanda and across the continent as well as organizing targeted workshops and seminars;
- UPDATES: The Company will consistently work to create and add value to its customers and stakeholders through regular updates of their profiles to reflect their changes in fortune; and
- TECHNOLOGY: The Company will identify and utilise new technologies to ensure our customers and stakeholders benefit from efficient and cost-effective communication.